Taco Bell targets millennials with cerveza and new-look restaurants

May 10 2017

Taco Bell outlets in Canada will offer alcoholic drinks with their Mexican-inspired fare from June, in a bid to reinvent how their customers - notably millennials - dine in their restaurants.

The first Canada-based Taco Bell to serve alcohol is expected to be its flagship location on Queen Street West in Toronto, with consumers aged 19-plus able to choose from a variety of beer. More alcohol beverages should be added to the menu over time.

Taco Bell Canada has made impressive headway since 2012, with five years of consecutive growth that has outpaced the quick service restaurant industry by 28 per cent.

Amanda Clark, general manager at Taco Bell Canada, said: “This announcement highlights how committed we are to further growing our business and [our devotion] to building deeper relationships with customers and evolving the way they experience our brand.”


Taco Bell Canada has expressed ambitious expansion plans too.

Currently, it operates 170 restaurants in Canada across seven provinces, but it hopes to eventually push that to 700 eateries, creating thousands of new jobs in the process.

Newly opened Taco Bell restaurants in Canada will feature updated décor, local artwork, open kitchen layouts, open plating and shareable menus.

The redesign aims to lend more transparency into how Taco Bell’s food is prepared, while simplifying and modernizing the diner experience.

Ms Clark added: “At the core of our new design, we stay true to our Californian heritage. We can't wait for our fans to see it.

“Our initiatives are propelled by what the fans really want and when it comes to dining experiences, we're not afraid to let millennials take the driver's seat.”