Laurie Harrsen Ginna Royalty
McCormick & Company, Inc. APCO Worldwide
410.527.8753 646.717.8924
Laurie_Harrsen@mccormick.com groyalty@apcoworldwide.com
McCormick® Flavour Forecast® Identifies the Latest in Flavour Trends for End-of-Summer Exploration: New Ways to “Refresh. Replenish. Rehydrate.”
Chill Out with Shaved Ice Craft Cocktails with Low or No Proof, Creamy Cooling Creations Inspired by Subtropical Destinations and Veggie Goodness Ice Pops and Slushies
HUNT VALLEY, Md., July 24, 2019 – McCormick & Company, Inc.’s Flavour Forecast which spotlights fresh flavour insights and inspiration from around the globe, today announced its latest trend, “Refresh. Replenish. Rehydrate.,” which is all about exploring icy treats crafted with creative deliciousness. Seeking reprieve from both sun and spice, the Flavour Forecast team has been on the hunt for refreshing new ways to hydrate, replenish and beat the heat. Move over classic summertime coolers like lemonade and snow cones, it’s time to try a grapefruit basil shaved ice mocktail, blackberry sweet potato ice pop, buttermilk masala chaas drink and frozen kaffir lime pie.
“Our latest Flavour Forecast trend reinvents traditional cooling treats to meet everyone’s increased craving for bold flavour experiences,” said McCormick Executive Chef Kevan Vetter. “A chilli spiced watermelon rosé granita and a blueberry vanilla calamansi juice shaved ice are innovative ideas to meet growing online searches for mocktails and non-alcoholic cocktails.”
The Flavour Forecast trend of “Refresh. Replenish. Rehydrate.” zoned in on three focus areas:
Craft Cocktails on the Lighter Side: Give your craft cocktails the big chill and enjoy shaved ice drinks with all the flavour and experience, served up low or no-alcohol style. Bold, concentrated flavours from fresh fruit syrups, bitters, sours and spices guarantee they won’t get diluted as the ice melts. Sip, slurp, spoon and repeat.
Nourishing Treats: Indulge yourself with sweet and savoury pops, slushies and mousse that spotlight the goodness of veggies with delectable taste from ingredients like mint, dill, ginger, cinnamon, blackberries and pineapple. They’ll leave you feeling cooled, energized and ready for whatever the hot days bring your way.
A New Creamy Cool: Move over milkshakes. There are some new creamy creations in town - inspired by subtropical regions, like India and Thailand. Meet the buttermilk masala chaas drink, frozen kaffir lime pie and mango lassi bites with coconut cream. Featuring both dairy and plant-based ingredients, they’re the coolest delights around.
Watch videos and download recipes on FlavorForecast.com. Follow @FlavorForecast on Instagram for always-on flavour news including weekly inspiration and insider content from global experts, chefs and influencers.
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Note to media: To download high-resolution images, recipes, videos and more, visit: https://mccormick.new-media-release.com/2019_flavor_forecast_Q3/ or visit the digital press room: www.mccormick.com/press-room
About Flavour Forecast
Since 2000, the McCormick® Flavour Forecast® has identified top trends and ingredients to discover the tastes of tomorrow. For 129 years, McCormick & Company has been guided by a passion for flavour. This passion drives our constant pursuit of what’s next in flavour. Created by a global team of McCormick experts — including chefs, culinary professionals, trend trackers and food technologists — the Flavour Forecast inspires culinary exploration and innovation around the world. Visit FlavorForecast.com to learn more.
About McCormick
McCormick & Company, Incorporated (NYSE: MKC) is a global leader in flavour. With $5.3 billion in annual sales, the company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses. Every day, no matter where or what you eat, you can enjoy food flavoured by McCormick. McCormick Brings the Joy of Flavour to Life™.
For more information, visit www.mccormickcorporation.com.
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