Welcome to the Flavour Forecast 24th Edition!
This year’s exciting trends are the answer to cravings observed around the world. This includes an intentional approach to new-age fusion through regional-traditional cooking (Thoughtfully Borrowed), the layers of flavour and craveability brought to food and drink through acidic agents (Sour Power), and the thoughtful personalization of indulgence today (Indulgence Redefined).
Complementing each of the trends, we’re pleased to share our 2024 Flavour of the Year: Tamarind. With innovative uses in origin cuisines, to elevating dishes and drinks with its craveable tartness, and effortlessly cutting through richness and heat, there is no slowing this fun and funky fruit down.
SOUR POWER
From Tamarind to Coconut vinegar, acidic agents boost craveability!
THOUGHTFULLY BORROWED
Reinventing authenticity by respectfully leveraging ingredients and techniques cross-culturally, often experimenting with familiar platforms.
INDULGENCE REDEFINED
Bold, exciting, nuanced flavours can come in all shapes and forms – and are craveable all the same. From Newstalgic foods to flavour layering, it’s all an extension of you!
